Weekly Wrap Up 6/14/13

Just in case you missed any of my social media postings this week, here's a wrap up of all my links...

The way SUCCESSFUL marketing works today! http://bit.ly/18OZk3S

Good information about the housing industry from the NAHB... http://lnkd.in/QQfG6f 

5 Ways Social Media Supports All Critical Areas of Any Company http://ow.ly/lUasi 

This is where I like to daydream. You might, too. Design Inspiration: http://ow.ly/lUby5 

5 Steps to Calculate Social Media ROI Using Google Analytics: http://ow.ly/lUaDO 

Designer Concrete That Displays Decorative Patterns When Wet...  http://ow.ly/lUbbI 

Website Envy...This one is a good example of how to get potential clients to stay a while. httow.ly/lUbYL

Instagram is hot in social media right now. Here's some Instagram Tips from Photographers ttp://ow.ly/lWwTZ 

Legos & architecture decide to hook up...‘LEGO House’ To Be Built In Denmark.  http://ow.ly/lWxeL 

Original Mad Man David Ogilvy on the 10 Qualities of Creative Leaders... http://ow.ly/lWygm 

I think I need one of these...Privacy Pod: Massaud Work Lounge for Coalesse NeoCon 2013 ttp://ow.ly/lWACc 

Finally! The Hashtag Hits Facebook...http://ow.ly/lYIKS

More good news on the horizon for the housing industry...http://lnkd.in/axMyNa 

Infographics on Infographics! The Ultimate Guide to Marketing Infographics http://ow.ly/lYJ39 

Hey all you Architects out there! What do think of this? A Notebook Specifically For Architects tp://ow.ly/lYJl5 

Some good advice on how to do it right...Digital Marketing: It's Not Just Business, it's Personal ttp://ow.ly/lYJE1 

Instagram Tips: Build rapport with your followers & strengthen your brand by participating in #throwbackthursday http://ow.ly/m0WZx 

What a Great Homepage Does to Hook Customers http://ow.ly/lYLtW

Happy Friday!

Do You Go the Extra Mile?

The other day I decided to go through the drive thru lane of a local coffee stand on my way to work and pick up my regular order of a 12 oz drip with rice milk and two raw sugars.  It was a wet, rainy day.  A very, very wet, rainy day.  I pulled up to the stand, rolled down my window and gave the kind lady my order.  In the mean time, all that dampness proceeded to irritatingly work its way into my car as the rain drip, drip, dripped through my open window while I patiently waited for my cup of hot brew.  In a short time, though, my lovely cup of java was presented to me and the fee was exchanged for it.  Here’s where it gets good.  Something happened that has never ever happened to me before, even though I live in one of the most rainy, wet states in the lower 48.  The barista handed me a big bunch of paper towels to dry off the interior of my car that had gotten wet.  Yes, I’ll admit, it doesn’t sound all that exciting.  But it did make me extremely happy to have something to do with all that uninvited moisture.  Plus, and this is a big plus, it made me feel taken care of. 

Now, let me just say, this wasn’t an aha moment for me that made me decide that I will forevermore patronize this coffee stand and no other coffee stand for as long as I shall ever drink coffee.  That’s because, for various reasons, it has always been my favorite local coffee stop.  The baristas are nice, it’s relatively inexpensive, and the coffee is consistently good.  They always had me.  But it definitely gave me one more good reason why I will continue to come back.  And sometimes, as business owners, that’s exactly what we need to do.  We should always give great service.  We should always offer a great product that we truly believe in.  And at times, we should give our customers one more good reason that they should continue to come back.  It’s called going the extra mile.

What have you done lately to go the extra mile?  Have you made your customers feel like they have been well taken care of?